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Alignment: using the balanced scorecard to create corporate synergies Robert S. Kaplan, David P. Norton
Publisher: Harvard Business Press

Kaplan and Norton (2001a) discuss alignment in terms of synergies created between business units and the corporate headquarters. The alignment sequence recommended by Kaplan and Norton (2006) starts when the corporate headquarters articulates enterprise value proposition that will create synergies among operating units, support units and external partners. If the company have a Porter's analysis cannot cope with interdependencies and synergies within the portfolio a large company. The balanced scorecard has four interrelated perspectives Kaplan and Norton (1996) which are used in a cause and effect relationship to align strategy. Home · Create an account · Explore · Search by Interest · Search by School · Ratings · Community Directory · Feeds · FRNK Radio · Shop · Virtual Gifts · Themes · Custom Userheads · Domains RF · Merchandise · LJ Extras. To improve alignment and that there is no effective tool to gauge maturity of IT-business alignment. Open Business Models: How to Thrive in the New Innovation Landscape Henry Chesbrough. The porter's 5 forces is a simple tool to understanding where the company power lies in a business situation. Balanced Scorecard (Express Exec). Alignment: Using the Balanced Scorecard to Create Corporate Synergies. The Balanced Scorecard - Nils Goran Olve - Anna Sjostrand, John. Tags: Alignment Using the Balanced Scorecard to Create Corporate Synergies eBook Robert S. The fourth For example, General Motors use balanced scorecard to measures customer satisfaction and market share in target segments. If you read Kaplan & Norton's “Alignment - Using the Balanced Scorecard to create Corporate synergies” (the fourth book in their Balanced Scorecard series) on page 267 they say,. Alignment: Using the Balanced Scorecard to Create Corporate Synergies Robert S. The article reviews the book "Alignment: Using the Balanced Scorecard to Create Corporate Synergies," by Robert S. In order to reduce the threat of new entry, the company needs to create a good brand image. Alignment: A book review by Bob Morris: Using the Balanced Scorecard to Create Corporate Synergies Robert S. The literature review will be based on the research into alignment of business and IT strategies. Synergy means that the whole is greater than the sum of the individual ..